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Blairgowrie vs Illowa

Property investment comparison - Blairgowrie, VIC 3942 vs Illowa, VIC 3282

Head-to-head across core investment metrics: Blairgowrie wins 3, Illowa wins 2. The better choice depends on whether you're optimising for cash flow, growth, affordability, or liquidity, the table below highlights the winner on each metric.

MetricBlairgowrieIllowa
Median house price$1.4M$1.4M
Median unit price$750K$535K
Gross rental yield (houses)2.36%1.51%
Gross rental yield (units)4.93%1.71%
1-year house growth-2.4%-
3-year house growth-13.6%-
Vacancy rate2.4%0.7%
Population2,786304

Blairgowrie vs Illowa: what the numbers say

The median house price is $1.4M in Blairgowrie and $1.4M in Illowa, so Blairgowrie is the cheaper entry point.

For units, Blairgowrie sits at a median of $750K against $535K in Illowa, which makes Illowa the more affordable unit market and Blairgowrie the pricier one.

On cash flow, Blairgowrie leads: houses there return a gross rental yield of 2.36%, compared with 1.51% in Illowa, a gap of 0.85 percentage points.

Rental vacancy is 0.7% in Illowa and 2.4% in Blairgowrie, so landlords in Illowa face less competition for tenants. Anything under 2% is generally read as a tight market where tenants compete for homes.

Blairgowrie is the bigger suburb, with a population of 2,786 against 304, roughly 9 times the size of Illowa; a larger suburb usually means a deeper pool of buyers and tenants.

In short: Blairgowrie for rental income, Blairgowrie for a lower purchase price, Illowa for the tighter rental market. Which matters more depends on whether the investor is buying for cash flow, capital growth or affordability.

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