For real estate agents

Appraisal data that holds up in front of a vendor

The price you quote at the kitchen table decides whether you get the listing, and whether you regret getting it. PropRadar gives you the sales evidence behind that number, the range around it, and a report you can leave behind with your name on the front.

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Two ways an appraisal goes wrong

Quote too high and you buy the listing. The campaign stalls, you spend six weeks conditioning a vendor who now distrusts you, and the eventual sale price is lower than if you had priced it properly on day one. Quote too low and the vendor lists with the agent who told them what they wanted to hear.

Both failures have the same root. The number was an opinion, and the vendor had no reason to prefer your opinion over the one down the road. Evidence is what breaks the tie.

What you would actually use

The product is broader than this. These are the parts that earn their keep in listing and appraisal work.

Sold analytics

Essentials

Every sold record matched back to the asking range it launched at, shown as a distribution for the suburb.

This is the slide that ends the conversation about what the neighbour supposedly got. One outlier stops looking like the market once a vendor sees the spread it sits in.

Potential sell price

Essentials

A modelled sale price with a confidence rating, measured against 59,429 properties that later sold.

Quoting a range is a claim about your own precision. Being able to say the typical miss is around ~4.3% beats sounding certain and being wrong.

Comparable sales

Essentials

Recent sales filtered by distance, bedrooms and property type, with dates and final prices.

The set a valuer would pick, assembled before you leave the office rather than the night before the appraisal.

Suburb heatmap

Essentials

Growth, vacancy, yield and score layers across 12,000+ suburbs.

Watch your farm area rather than guess at it. A suburb tightening up is a reason to doorknock this month instead of next quarter.

Market cycle

Essentials

Where a suburb sits on the curve from trough through rising, peaking and cooling.

Vendors hear one national story on the news. Showing them where their own suburb actually sits is how a pricing conversation stops being an argument.

White-label reports

Advisory

PDF property and suburb reports carrying your logo and contact block, with no PropRadar branding.

The vendor keeps three appraisals on the kitchen bench and compares them later. Yours is the one with sales evidence behind the number and your name on the front.

Tier labels show the lowest plan that includes the feature. Everything below your plan is included too.

What the recent sales actually did

Every sold record we hold is matched back to what the property was asking before it sold, so you can show a vendor the gap between hope and result in their own street. Across 430,000+ Australian sales you get the sold price, the sale date, the asking range it launched at, and how long it sat on market.

Sold versus asking. The percentage difference between the final price and the last advertised range, shown as a distribution for the suburb rather than a single average. Useful when a vendor has anchored on the one outlier sale they read about.
Days on market. How long comparable stock is taking to clear right now, which is the number that makes a pricing conversation concrete instead of theoretical.
Comparable sales. Recent sales filtered by distance, bedrooms and property type, so the set you present is the set a valuer would recognise.

A sell price with the error band printed next to it

Most tools give you an estimate and leave you to guess how much to trust it. Ours states its own accuracy. The potential sell price has been checked against 59,429 properties that later sold, and the typical miss is around ~4.3% of the sale price, with a median closer to ~3%.

That matters more than the headline figure. When you quote a range to a vendor you are making a claim about your own precision, and being able to say where the number came from and how often it is wrong is a stronger position than a confident guess.

Something to leave behind with your name on it

The Advisory plan exports property and suburb reports as PDFs carrying your logo and your contact details. No PropRadar branding anywhere on the page. Vendors keep them, compare them against the other two agents who pitched, and yours is the one with sales evidence behind the number.

Know your farm area before the vendor calls

The suburb heatmap shows growth, vacancy and yield across 12,000+ suburbs, and the market cycle indicator places each one on the curve from trough through boom. When a suburb you work starts turning, you want to be the agent who noticed first and doorknocked on the back of it.

You can also check recent sold results by suburb, or run a report on an address that is not currently listed through the off-market property report. That last one is handy for a prospecting letter that opens with a real number rather than an offer to appraise.

What it costs

Essentials covers exact scores, potential sell price and sold analytics, which is enough for pricing work. Pro adds PDF report export and subdivision analysis. Advisory adds the the white-label reports, and is the plan most listing agents end up on. Full pricing sits on the plans page.

Questions agents ask

Is this a CRM or a listing platform?

Not a full one. It still sits beside whatever CRM you already run, and there is no campaign manager and no drip sequences. What it does have, on the Advisory plan, is a lightweight client list and a per-client property shortlist: add a buyer, track them through lead, active, under offer and closed, shortlist the three or four listings you want them to see, and send one link. They open it with no account, and each property gets a simple interested or not. Export the shortlist as a branded PDF when you need something to hand over. That replaces the group text and the spreadsheet, not your CRM.

How current is the sold data?

Sold records generally land within about a week of the sale being reported, and listings refresh daily. Suburb statistics update fortnightly. Every property page carries the date its figures were last touched, so you are never quoting a number without knowing how old it is.

Where do the valuation figures come from?

Each estimate blends several independent automated valuation models rather than relying on one. Where those models disagree, the confidence rating drops and the range widens, which is the signal to lean harder on the comparable sales than on the estimate.

Can I put my own branding on the reports?

Yes, on the Advisory plan. PDF property and suburb reports carry your logo and your contact block, with no PropRadar branding on the page. Pro exports the same reports under our branding, which suits internal use and your own preparation.

Do I need to sign a contract?

No. Plans run month to month and you can cancel from your account settings. There is a free tier if you want to look at the data on a few of your own listings before deciding.

Does it cover regional markets or just the capitals?

Coverage runs to 12,000+ suburbs, which takes in the capitals and a large amount of regional Australia. Thinner markets carry fewer recent comparables, and the confidence rating on the page tells you when that is the case rather than hiding it.

Doing a different job?

Buyer's agentsShortlisting, due diligence and client packs.Mortgage brokersSecurity checks, cashflow and investor reviews.Property developersSite screening, planning controls and nearby approvals.

Price your next appraisal on evidence

Start on the free tier and run the data over a few of your own listings. If the sold versus asking history changes how you would have priced them, upgrade then.

See plans and pricing Create a free account

The free account has no time limit and no card required. Paid plans are month to month.